CNN: Lowe's turns to virtual reality for home improvement.
"Initially, customers at a Massachusetts store will get a lesson in how to tile a bathroom. A customer will put on a VR headset, be placed in a virtual room, and use an HTC Vive hand controller to simulate mixing mortar and placing tile. Eventually, a broader range of tutorials may be offered in all Lowe's stores.
"In a trial run, Lowe's found that customers had a 36% better recall of how to complete the project when compared with people who watched a YouTube how-to video.
"Kyle Nel, the director of Lowe's Innovation Labs, told CNNTech about the advantages of VR as a teaching medium. He pointed to the tactile, immersive nature of virtual reality as allowing for better learning."
Read the rest of the article here.
Watch our Holoroom How To launch video: